Rebranding project
for Dynamic earth
The Dynamic Earth logo weaves Sudbury’s iconic Big Nickel into the negative space of the letter “D” and embeds the Superstack smokestacks within the “E,” directly honoring the city’s mining heritage and industrial transformation. The layered “D” and “E” structure mirrors Earth’s interconnected systems, with proportions rooted in the Big Nickel’s dimensions for visual harmony.
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